You can "hear master, your book or any other journalist marketing guru talking about the importance of creating a". This is not a desert island and the establishment of a selection of local artisans in a new culture started. A tribe is a dedicated group of followers, people who believe in values, your vision and message and the community participating in another and with supporters evangelize your commitment as an author.
Why do you want a tree?Why are your consumers, advertisers, teams R & D and marketing all in one. Help you grow your brand, attract the message and create a lasting relationship of service and value, not to mention that direct purchases from this group and its recommendations that most of your hard selling both your book and each has to offer other services.
So now you know what a tribe is and why they need one. But how do you get? Start bythe following:
Enter value: people do not follow empty rhetoric or self-serving ideas. Follow advisor, reliable sources of information and ideas of value-based ideas they can believe in your book and promote the message as an author, and continually add value by providing your readers with the tools and information they need.
Community Type tribes living in the community. Then, create forums, blogs and other ways in which followers can communicate with youand others. Start conversations about topics in your book is based, and to collect ideas for follow-up books and seminars.
Type the content: people are always looking for what in them. Give free information, resources and advice to help them improve their lives, and people will follow. The content may be a repackaging of material from the book, but must also go beyond sometimes what you wrote. With each revision, the interaction and articles, give your The readers something they can really sink your teeth into
Tell people about it: He has a good parent to lay the foundation for your promotion and never will be. Participate in social media, networking groups related to your industry, nonprofit and community online and offline. You talk about your efforts to share free resources, and attract people to root in contact with you and yours.
The construction of a tribe takes time for being so patient. In particular, the establishment of a> Root which means maintaining a clear and consistent and continuous value added, without something in return. You pay in the end, not only in terms of followers, but also in terms of book sales.
Here are some additional resources to help you in your efforts to stem building
Agents Trust Chris Brogan
Tribes by Seth Godin
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